Mise en Scene Part 2

Image
Graphics- The use of logo design and motifs to create meaning for the audience
Depth of field- This occurs when the camera focuses on a certain part of a image
Digital manipulation- The use of digital effects to enhance and change the image.

Language
Formal and informal register- The use of language in the text to create either, a formal and official meaning for the audience, or one that is more informal and relaxed.
Slogan- This is a term used to refer to a line of copy on an advert.
Copy- This is the term used to refer to the actual text in an advert or article.
Direct mode of address- This text can refer to the audience using "you to engage them in the text.
Linguistic techniques- Something to catch the audience eye.

Typography
Serif and sans-serif typefaces
Serif typefaces are normally used for headlines and large texts, as serifs contain extra features added to letters to make them stand out.
Sans-serif typefaces are used for the main body of text, as they do not have the additional features and are therefore easier to read in smaller font sizes.
Specialist typeface-This involves using more elaborate and eye-catching typefaces than the traditional serif ones.
Font size/ Italics/ Bold/ Underlines- The size and style of the font will create meaning and emphasis for the audience. The larger it is, the more important it seems to be.