Mise en Scene Part 3

Layout
House style- This involves the setting of certain standards for use of typography, layout, colours e.g for a certain brand/magazine/newspaper that remains consistent for ease of recognition by audiences.

Symmetrical describes an image that is centralised and balanced, which creates an ordered and controlled meaning.

Asymmetrical describes an image that is imbalanced and not centralised, which creates a more realistic meaning.

Columns and boxes- The use of columns for the copy and boxes helps create a sense of order for the text and helps the audience navigate their way through the text.

Ratio of copy, images and space- The ratio of copy to images and space on a page helps create meaning. More copy suggests it is for a more literary audience, more images are used for a more visual audience, and the extra use of space tends to be used for a more artistic audience.

Headline- This is the first and biggest statement in a magazine and other.

Caption- These are short statement  that help anchor meaning under images.

Strapline- This is normally a subheading for an article. The term is also sometimes used to refer to advertising slogan.

Standfirst- This is the first paragraph of an article that is usually in a slightly larger typeface and may be emboldened to draw the audience's attention to it. It will normally contain an eye-catching statement.

Colour
Housestyle- The use of dominant colours to create the house style of a band.
Colour saturation- The process of changing the colour level of images to create certain meaning and effects.
Choice of colour- The use of colour to create meanings and associations in a text.